A very smart former former boss of mine liked to say, "The greatest engineering marvel ever created is sitting under a tarp in somebody's garage because the eng

A very smart former former boss of mine liked to say, "The greatest engineering marvel ever created is sitting under a tarp in somebody's garage because the engineer didn't bother to find out if anybody wanted it." I agree. IDEO's Design Thinking, which puts emphasis on desirability (people) helps avoiding problems with great engineering of undesirable stuff. Still, Google does satisfy desires for a billion people. That ain't bad.