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I would be interested to know what the conversion rate is like. Given users are literately paid to watch the ads, I'm sure it would be terrible. Worse even than
by jay_kyburz 5y ago
I would be interested to know what the conversion rate is like. Given users are literately paid to watch the ads, I'm sure it would be terrible. Worse even than a game were users have to watch an ad to get some in game currency.
- jonathansampson 5y agoCTR is at about 9% right now (industry is about 2%). The difference here is that the user gets to decide whether or not they participate, and to what degree (up to 10 ad notifications per hour presently). Ads are selected via a machine-learning component on the user's device, so with greater diversity of advertisers and inventory, relevancy increases. And, users are rewarded NOT for their clicks, but rather for their attention. If an ad notification appears, and is ignored, you're still rewarded 70% of the associated revenue.