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Are you suggesting PR has convinced people that they like a character? Bizarre take. Like people can't form their own opinion or something? Disney now has the p
by the_doctah 5y ago
Are you suggesting PR has convinced people that they like a character? Bizarre take. Like people can't form their own opinion or something? Disney now has the power to PR me into liking anything basically?
- thundergolfer 5y agoAre you familiar with the pioneering early 20th century work of Edward Bernays?[1]. He founded the PR industry. 1. https://en.wikipedia.org/wiki/Edward_Bernays https://en.wikipedia.org/wiki/Edward_Bernays
- fartcannon 5y agoYeah, that's (unfortunately) exactly what I'm saying.
- npteljes 5y agoI mean, that's the definition of PR. It's their job. And the longer you think that your opinion is your own, the better it works. Confidence tricks work the same way. But I'm not just defying you, you also have a point. PR can't make people like anything. The target audience is already in some state, they came from somewhere, want something, already have some preferences, can be described to being on some trends. What effective PR can do is take what they have, and align it to these states, trends, preferences. Like how it's said in the movies, hypnotics can't make you do something you don't want to do, or something that makes no sense to you. The "seeds" have to already be there for it to work. Now I'm not sure about hypnosis, but PR, propaganda, advertisement works this way. And this is in no way exclusive to Disney, or PR. It's natural to want others to do something for you. PR is just the current legal way to describe this effort.
- fartcannon 5y agoThose seeds though, who planted them? :/
- smsm42 5y agoMaybe not literally every person, but yes, enough for this to be a viable and successful strategy for making "successful" products.