I'm in eCommerce, run ads (on eBay, not Google) and would have to agree 100%. The only products we put paid promotion on are common and overpriced, and the dem

I'm in eCommerce, run ads (on eBay, not Google) and would have to agree 100%. The only products we put paid promotion on are common and overpriced, and the demographic of the customers is very different to what we'd find through our products sold through organic search. Based solely on anecdata through the messages we receive and the addresses we ship to, the people who click on ads are somewhat more likely to be lower-socio, much more likely to have low literacy skills, and a couple of orders of magnitude more likely (not an exaggeration) to live in a remote Aboriginal community. It feels somewhat dirty/exploitative, but it's what the customer wants. They have the choice of saving $50+ by scrolling past the first 3-4 results, but they choose not to. I just don't understand.