> It was part of a single coherent integrated platform strategy for Windows. Now it's grown beyond the platform, but the reason it matters is because of it's pr

> It was part of a single coherent integrated platform strategy for Windows. Now it's grown beyond the platform, but the reason it matters is because of it's privileged position on the Windows platform. Just like iOS and Apple apps or Chrome and Google sites? > XBox just doesn't matter. It's not big enough. If it died, Microsoft's bottom line would barely shift. Office does matter, we just see it's strategic position differently. xbox was $3.5B (8.5%) of the $41B revenue last quarter - not sure why you think that wouldn't affect bottom line or understand the fact that gaming/xbox is a growth business with a recognizable brand. To give you a perspective, xbox alone made more than all apple services except for App store (even then the difference isn't that huge).