I think the thing that excites me the most about this, is the non-personalized search results. Ironically, I end up using DDG for more accuracy, because a lot

I think the thing that excites me the most about this, is the non-personalized search results. Ironically, I end up using DDG for more accuracy, because a lot of the time on Google I am unable to get to articles or information I'm looking for, no matter how I search. I think this is a result of personalized search results - i.e. Google "guessing" based on ML models what my interests are. Many times I don't want this, I just want to see pages that use the more classic PageRank algorithm. Honestly, sometimes when I search it feels like Google is "preaching" to me in a way - rather than showing me what I search for, it shows me what it thinks I ought to be viewing. I don't get this from DDG, it feels like the results there are a lot more objective?