How do we classify messaging campaigns the government puts out that aren't particularly manipulative or harmful? For instance, are posters telling people to wea

How do we classify messaging campaigns the government puts out that aren't particularly manipulative or harmful? For instance, are posters telling people to wear mosquito repellent and to drain pools of standing water be considered propaganda? My understanding is that they would. But it fails the manipulative test. I don't know if we have a good word in the vernacular for the kinds of messaging I'm talking about. Public Service Announcement?