In the corporate world, this is also a great way to hold vendors accountable. Story: Company Red hires company Blue to take over the company blog as part of a

In the corporate world, this is also a great way to hold vendors accountable. Story: Company Red hires company Blue to take over the company blog as part of a marketing initiative. Their point of contact was the marketing team at company Red, and I'm sure they thought, "We've nabbed a big customer, this is going to be great." However, the switch from the internal blog to the external blog goes through the operations team at company Red. The operations team tells company Blue, "Here is the plan for rolling back to the internal blog at the touch of a button." Company Blue was suddenly much more responsive to questions from company Red.