The name of product in question hypothetically might have started with A and ended with o. This was last-ditch effort to outwhatsapp WhatsApp. Essentially this

The name of product in question hypothetically might have started with A and ended with o. This was last-ditch effort to outwhatsapp WhatsApp. Essentially this is high-risk high-reward project. Google comp is not setup to deal with this. Some people who were early in the game and shipped initial version got their good reviews/promos and quickly left after ship. Rest of the team started a shaky ride trying to find that extra secret feature that will turn this ship around, while metrics were not so good. This lead to worse reviews, management reshuffles, unsteady short-term micromanagement. Which in turn motivated more people to change projects. The failure of enthusiastic VP of Communications and Photos (I kid you fucking not, he traded Hangouts for Photos, he wanted to shutdown Hangouts, but it turned out a lot of enterprise customers depend on it. So GSuite/GCP said they are going to take over Hangouts, so after some politicking he traded it for Photos). Anyway, he’s failure is to setup and manage this project in such a way when smallest negative result doesn’t lead to a shitshow.