Rebrands have the tendency to get a lot of unwarranted hate in my opinion, but they should be celebrated. Small details sometimes seem trite or inconsequential,

Rebrands have the tendency to get a lot of unwarranted hate in my opinion, but they should be celebrated. Small details sometimes seem trite or inconsequential, but a brand and logo has so many stakeholders in the way it looks and what it communicates, so any small changes can become a big deal for a lot of people. I think Backblaze have made a nice update, and they should celebrate, because in redefining their brand, they probably have redefined and recommunicated other elements of their business internally.