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Isn't this just a redesign, not a rebrand? Or is the word acceptable for something like this? I've been following Backblaze since the early days, they've done
by bserge 5y ago
Isn't this just a redesign, not a rebrand? Or is the word acceptable for something like this?
I've been following Backblaze since the early days, they've done really great.
- ghaff 5y ago>is the word acceptable for something like this Pretty much. You could call it a brand refresh too. "Rebranding" can cover a pretty broad continuum.
- jjeaff 5y agoTo me, a rebrand is anything that changes your "brand" and your brand can be your logo as well as the overall colors and design ethos you use. You could redesign your entire website and UI and still be on-brand. But I do agree this is a rather minor rebrand.