Research: you learn about human nature, cultural values, usability, and other human expectations. In a time where technology is changing and more widely adopted

Research: you learn about human nature, cultural values, usability, and other human expectations. In a time where technology is changing and more widely adopted, information on people's attitude towards what is offered in, through, and by different technologies is invaluable. The fact that there is financial incentive to do this research just makes it all the more potent.