At a (perhaps generous) average of $120K per employee, a week off would cost $1.5MM - given how broadly this will get picked up and circulated in the media, it'

At a (perhaps generous) average of $120K per employee, a week off would cost $1.5MM - given how broadly this will get picked up and circulated in the media, it'll get more eyeballs than 1.5MM spent on mobile or search ads most likely.