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These are competing with fitness studios like Soul Cycle- which charges $40+ a class after shoe rental and water. The bike is more like $2000 at least for the s

These are competing with fitness studios like Soul Cycle- which charges $40+ a class after shoe rental and water. The bike is more like $2000 at least for the standard bike, not $3000. My wife bought one in November 2019, and both joined the "century club" (100 rides) by the middle of 2020 and she takes the Yoga classes as well and I have done a few strength classes- its not just about the bike. We had never previously had a gym membership, though I would use the one in my previous apartment building, and my wife was into both Yoga classes and Soul Cycle. I hate group fitness and cycle studios, and am currently on a 65+ week streak on Peloton. The value is there for me, and even outside the pandemic, my wife hasn't stepped foot in a cycle studio since it was delivered.

decafninja 5y ago
The Soul Cycle (and copycats) business model boggles my mind. I can even understand people paying $200+/month for an Equinox gym. At least it's unlimited use. But paying $35+ for a single one hour spinning class?
- kevstev 5y ago
  For my wife, it was partly a social thing- her friends did it, and she is in sales and this actually became a popular thing to take clients to. She had expensed over $10K in classes her peak year. She became friends with some of the people that worked at her favored studio, and even some of the instructors (which appears to have been not unique to my wife but cultivated by corporate culture: https://www.vox.com/the-goods/22195549/soulcycle-decline-reopening-bullying-bike-explained https://www.vox.com/the-goods/22195549/soulcycle-decline-reo... It was a Thing, and in NYC once something is a Thing, it becomes unstoppable and takes on a life of its own. Its not even a full hour, the standard class is 45 minutes IIRC.
- dec0dedab0de 5y ago
  But paying $35+ for a single one hour spinning class? Pricing like this happens when there are enough people that can afford it without thinking about it, and they don't want to be surrounded by people who can not afford it. It's a smaller scale version of a town with very high taxes, and no extra benefits for those taxes.
mehlmao 5y ago
The treadmill costs $2,495 and the upgraded version is $4,295.
jasode 5y ago
>I hate group fitness and cycle studios, and am currently on a 65+ week streak on Peloton. The value is there for me, I understand the value proposition of an internet-connected "virtual class" for motivation, competitive pacing, social gaming, etc but my limited research showed that one can get these benefits with just the Peloton app[1] (the software) without buying the hardware (Peloton branded bike/treadmill). The big disadvantage with the whole Peloton hardware+software integrated package is them changing the Terms of Service on the customer at any time to raise prices. (E.g. this thread's topic of abruptly removing treadmill's "Just Run" $0 cost option.) Is the DIY option with your own bike/treadmill with an iPad running the Peloton app too awkward that it makes the integrated Peloton the better value? Or are buyers simply not aware of the options? [1] https://apps.apple.com/app/apple-store/id792750948 https://apps.apple.com/app/apple-store/id792750948
- blaird 5y ago
  Using your own bike with the Peloton class never appealed to me as you don't get your power numbers, so there is no competing with others in the room. I hear the Wahoo Kikr is great for cyclists: https://www.wahoofitness.com/devices/bike-trainers/kickr/buy https://www.wahoofitness.com/devices/bike-trainers/kickr/buy
  - CitrusFruits 5y ago
    I have the kickr and it is the best thing for a competitive cyclist IMO. As someone who regularly rides outside though, I hate riding indoors, even on a good setup. I know some people who don't mind or love it, but to me it's really anti-fun and makes me dread the workout instead of look forward to it like an outdoor ride.
- kevstev 5y ago
  I think its about the build quality, the service, the instructors, and the integration. I mean maybe you can get a separate bike with a resistance knob that matches peloton's numbers, and track your workouts with an Apple watch, Fitbit, or something similar, then rig up a tablet to follow along with the instructor, but that's a lot of hassle and while maybe you already have the tablet and fitness tracker, if you bought them specifically you aren't too far off from the price of a bike. I am not sure if you could get the competitive aspect of getting a real time update on the leaderboard as well- which while isn't strictly necessary, it does motivate me at least a bit, and watching it keeps me from getting bored. I don't know how widely spread this is, but even before the pandemic my company had a gym benefit and it can be applied to Peloton. I didn't know that going in though, I just had a discussion with a coworker after we got it where they told me that. And yeah, when I was in my younger years when I had more time than money, I might have cobbled together some solution like you are suggesting, but these days, I can pay for the nicely integrated solution that I don't have to debug or worry about.
kenned3 5y ago
The article you are responding to : Peloton's $3k treadmill now comes with surprise 'subscription fee' You: "The bike is more like $2000 at least for the standard bike, not $3000." Did you not read that this is not about the bike, but the treadmill?
SavantIdiot 5y ago
I did crossfit for about 8 years and then switched to Orange Theory when my Xfit gym started to become overrun with bruhs, chads, and qanonfitters. I quit OT after the COVID, but was going to because it was become increasingly loud and hyper-cheery. Which is a bummer, because I really like working out with a group of people way more than alone, especially when we are all like: ok, we gotta finish this even if it sucks. I don't see how this can be captured digitally, but maybe I am too old (which I think is become a real thing, the digital gap as GenX starts to not understand the new relationship with tech... not saying you are young just hypothesizing...)

decafninja 5y ago

The Soul Cycle (and copycats) business model boggles my mind. I can even understand people paying $200+/month for an Equinox gym. At least it's unlimited use. But paying $35+ for a single one hour spinning class?

kevstev 5y ago
For my wife, it was partly a social thing- her friends did it, and she is in sales and this actually became a popular thing to take clients to. She had expensed over $10K in classes her peak year. She became friends with some of the people that worked at her favored studio, and even some of the instructors (which appears to have been not unique to my wife but cultivated by corporate culture: https://www.vox.com/the-goods/22195549/soulcycle-decline-reopening-bullying-bike-explained https://www.vox.com/the-goods/22195549/soulcycle-decline-reo... It was a Thing, and in NYC once something is a Thing, it becomes unstoppable and takes on a life of its own. Its not even a full hour, the standard class is 45 minutes IIRC.
dec0dedab0de 5y ago
But paying $35+ for a single one hour spinning class? Pricing like this happens when there are enough people that can afford it without thinking about it, and they don't want to be surrounded by people who can not afford it. It's a smaller scale version of a town with very high taxes, and no extra benefits for those taxes.

mehlmao 5y ago

The treadmill costs $2,495 and the upgraded version is $4,295.

jasode 5y ago

>I hate group fitness and cycle studios, and am currently on a 65+ week streak on Peloton. The value is there for me, I understand the value proposition of an internet-connected "virtual class" for motivation, competitive pacing, social gaming, etc but my limited research showed that one can get these benefits with just the Peloton app[1] (the software) without buying the hardware (Peloton branded bike/treadmill). The big disadvantage with the whole Peloton hardware+software integrated package is them changing the Terms of Service on the customer at any time to raise prices. (E.g. this thread's topic of abruptly removing treadmill's "Just Run" $0 cost option.) Is the DIY option with your own bike/treadmill with an iPad running the Peloton app too awkward that it makes the integrated Peloton the better value? Or are buyers simply not aware of the options? [1] https://apps.apple.com/app/apple-store/id792750948 https://apps.apple.com/app/apple-store/id792750948

blaird 5y ago
Using your own bike with the Peloton class never appealed to me as you don't get your power numbers, so there is no competing with others in the room. I hear the Wahoo Kikr is great for cyclists: https://www.wahoofitness.com/devices/bike-trainers/kickr/buy https://www.wahoofitness.com/devices/bike-trainers/kickr/buy
- CitrusFruits 5y ago
  I have the kickr and it is the best thing for a competitive cyclist IMO. As someone who regularly rides outside though, I hate riding indoors, even on a good setup. I know some people who don't mind or love it, but to me it's really anti-fun and makes me dread the workout instead of look forward to it like an outdoor ride.
kevstev 5y ago
I think its about the build quality, the service, the instructors, and the integration. I mean maybe you can get a separate bike with a resistance knob that matches peloton's numbers, and track your workouts with an Apple watch, Fitbit, or something similar, then rig up a tablet to follow along with the instructor, but that's a lot of hassle and while maybe you already have the tablet and fitness tracker, if you bought them specifically you aren't too far off from the price of a bike. I am not sure if you could get the competitive aspect of getting a real time update on the leaderboard as well- which while isn't strictly necessary, it does motivate me at least a bit, and watching it keeps me from getting bored. I don't know how widely spread this is, but even before the pandemic my company had a gym benefit and it can be applied to Peloton. I didn't know that going in though, I just had a discussion with a coworker after we got it where they told me that. And yeah, when I was in my younger years when I had more time than money, I might have cobbled together some solution like you are suggesting, but these days, I can pay for the nicely integrated solution that I don't have to debug or worry about.

kenned3 5y ago

The article you are responding to : Peloton's $3k treadmill now comes with surprise 'subscription fee' You: "The bike is more like $2000 at least for the standard bike, not $3000." Did you not read that this is not about the bike, but the treadmill?

SavantIdiot 5y ago

I did crossfit for about 8 years and then switched to Orange Theory when my Xfit gym started to become overrun with bruhs, chads, and qanonfitters. I quit OT after the COVID, but was going to because it was become increasingly loud and hyper-cheery. Which is a bummer, because I really like working out with a group of people way more than alone, especially when we are all like: ok, we gotta finish this even if it sucks. I don't see how this can be captured digitally, but maybe I am too old (which I think is become a real thing, the digital gap as GenX starts to not understand the new relationship with tech... not saying you are young just hypothesizing...)