In the case of the iPhone developers either followed the customers, hence money, or they developed things because they loved their iPhone and/or Cocoa. So mayb

In the case of the iPhone developers either followed the customers, hence money, or they developed things because they loved their iPhone and/or Cocoa. So maybe in order to bootstrap a platform you need to attract a bunch of customers including a healthy number of developers. If devs like the platform and there are potential customers that could create a spark.