2 ms·
Welcome to the beautiful world of "brand safety". It's not the same but I think the core of the problem is similar to how adtech works: Whenever you visit a we
by jakub_g 5y ago
Welcome to the beautiful world of "brand safety". It's not the same but I think the core of the problem is similar to how adtech works:
Whenever you visit a website who wants to display an ad, or whether you see a YouTube video, the adtech machinery tries to guess from URL path, article content, embedder website etc. whether the content is "brand safe" for example to show you Ikea ad.
Each advertiser has different preferences, but many prefer to avoid having their ads shown when the page is e.g. a news page about terrorism, wars etc.
(This has an effect of sometimes demonetising people who create very valuable content but the topic is not "advertising safe" so sorry no ads for you and no money for the creator).
- slver 5y agoYou're relatively neutral (which I highly appreciate as it's rare), but still I feel some sense of entitlement that if you make YouTube content that's taking on controversial topics you're owed advertisers. You're not owed advertisers. If someone needs funding for their serious reporting work, then they need to figure out people whose interests align with theirs and get that funding. It's not exactly surprising that the maker of soda drinks isn't interested in getting into an Israel-Palestine conflict, is it?