you didn't ask me, but I feel strongly about the question asked. Effective but unethical, but unethical in the sense that marketing psychology is unethical. U

you didn't ask me, but I feel strongly about the question asked. Effective but unethical, but unethical in the sense that marketing psychology is unethical. Unethical because it uses well known human psychological weaknesses to help nudge a target towards an action that they themselves may not have chosen to perform without the nudge. If I was asked, i'd wager that most motivated persuasion is unethical to some degree.