> Social media posts are twice as likely to go viral if they are negative about politicians they oppose rather than positive about those they support, a Cambrid

> Social media posts are twice as likely to go viral if they are negative about politicians they oppose rather than positive about those they support, a Cambridge University study suggests. This paragraph seems a lot more neutral then the headline. A pretty straightforward explanation for this is that if there are more then two politicians competing in a race, a negative post about a politician is going to be liked by supporters of all other politicians, but a positive post is only going to be liked by supporters of that politician. For example, in the 2016 race, Sanders and Trump supporters might have liked negative posts about Hillary Clinton, Sanders and Clinton supporters negative posts about Trump, etc..