Eversince Windows 10 came out I don't think there'll be a back-to-generalized-efficiency-tool era for the masses. At some point enterprise-grade companies that

Eversince Windows 10 came out I don't think there'll be a back-to-generalized-efficiency-tool era for the masses. At some point enterprise-grade companies that produce software get inefficient in terms of constant costs. They somehow need to make enough money for all the clutter on top that doesn't have anything to do with development/design of the product itself. So, as long as a software producing company is a public company with shareholders and the market expansion isn't possible anymore...things necessarily _have_ to get crappier for the end users so that the company can keep producing more money out of nothing. You can see that everywhere in enterprise level software companies. Microsoft, SAP, DATEV, just to name a few where they incrementally didn't make the software better - but instead artificially created lock-ins for their endusers so they aren't able to switch in future. Even when you argue that those companies have many market segments they deliver to, I'd go as far as adding all custom OEM Android apps to that list, as well as smart cameras, smart TVs, everything related to IoT etc. Most of the smart devices are about removing control from the users and forcing them to pay more money for the same featureset later, gradually, without them noticing in the beginning. Now with Google FLoC we basically will have the same thing applied to the web, and it won't turn back to the good old "just block cookies" ways. Google will persist in tracking everybody, and they got the leverage to do so.