The consequence of all this: Websites, apps and advertisers providing consumers with everything from news, games and consumer goods make less money selling ads

The consequence of all this: Websites, apps and advertisers providing consumers with everything from news, games and consumer goods make less money selling ads and have to fork over more money to exchanges and other intermediaries. According to industry studies, ad intermediaries take 30 to 50 percent of every trade. In other words, when your local gym buys $1,000 worth of advertising on a local news site, the exchanges and other industry players can take $500 of that, leaving websites and apps with just half. Who pays the price? Again, the consumer, through things like more expensive gym memberships and news subscriptions. Thank you so so so much, Ms. Srinivasan! You are very courageous for fighting a Goliath! Keep fighting the good fight! And in case you need more cheering up, here's something else: https://www.youtube.com/watch?v=KxGRhd_iWuE https://www.youtube.com/watch?v=KxGRhd_iWuE