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High end camera companies have been doing this for awhile. Leica has rebranded a mirrorless camera from Panasonic as their own, charging a 2x price for a red d
by ipsum2 5y ago
High end camera companies have been doing this for awhile.
Leica has rebranded a mirrorless camera from Panasonic as their own, charging a 2x price for a red dot.
Hasselblad rebranded a Sony camera with some faux wood paneling: https://petapixel.com/2015/06/13/hasselblad-lusso-to-be-a-luxury-rebranded-sony-a7r/ https://petapixel.com/2015/06/13/hasselblad-lusso-to-be-a-lu...
- cannaceo 5y agoI owned both the Leica and the Panasonic. They weren’t comparable. If your shooting in RAW there’s no difference but the Leica firmware produced better photos.
- desine 5y agoWhat a weird distinction. Those who shoot RAW are probably more likely to be the ones that spend for the upgrade in kit. Those that shoot JPEG/PNG I assume are more likely to not even notice the difference. And even then is a custom firmware worth the extra cost? No experience here, but I would think that the Panasonic would likely come with more frequent firmware updates, possibly closing the gap between the two over time. Interesting user experience you shared, thank you.
- desine 5y agoI was thinking maybe they included better glass in the kits that made up for the costs. Linked article explains the 'blad came with a Zeiss lens, and was still overpriced for the combo. No info in article on the mentioned Leica but my expectations are similar disappointment. Everyone is now a lifestyle company
- ginko 5y agoThere's also a phone with Hasselblad branded camera: https://www.cnet.com/news/oneplus-9-pro-hasselblad-camera-great-still-needs-some-work/ https://www.cnet.com/news/oneplus-9-pro-hasselblad-camera-gr... Which is extra silly since 1) Hasselblad is a specialist for medium format cameras making a tiny sensor phone camera and 2) they don't and never made their own lenses (they get Zeiss lenses).