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Top of market quality is obviously not IKEAs goal. There is no one in IKEA corporate who would argue differently. IKEA makes cheap, good enough furniture. Si
by ptudan 5y ago
Top of market quality is obviously not IKEAs goal. There is no one in IKEA corporate who would argue differently.
IKEA makes cheap, good enough furniture. Similar to Amazon's approach. You can't argue that either is not hitting a certain high quality bar when neither are striving for it.
Disclaimer: I work for AMZN
- rightbyte 5y agoIkea has more similarities with Apple than Amazon. Amazon is a mishmash of stuff being sold, like Dollarstore or whatever. Ikea is more like the Apple store. Ikea is a streamlined and well thought out experience.
- dimitrios1 5y ago> Ikea is a streamlined and well thought out experience. It's so fascinating how diverse people's viewpoints are! My first experience of IKEA was that it was a confusing, frustrating, poorly laid out and inefficient labyrinth designed to get you lost, and also funnel you to the "hot dog" items that make them the majority of their profit. I've taken many of my parents and observed similarly people's parents and grandparents of friends get just as frustrated and confused at the layout. For god sakes, I just want to be able to walk in, go to the "kitchen decor" get what I need, and walk out. I don't want an "experience", but I digress.