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I've loved SEO with every fiber of my being for close to a decade. It's an absolutely phenomenal field filled with complexity, challenges, rewards for creativit

I've loved SEO with every fiber of my being for close to a decade. It's an absolutely phenomenal field filled with complexity, challenges, rewards for creativity, attention to metrics and execution. It's hard to find or imagine a business endeavor that produces such remarkable return, nor one that has so many interesting elements (the detective work of uncovering why a site's rankings went up/down, the excitement of a content marketing play, the variety of tactics that can be used to approach a challenge). How can anyone NOT love SEO? That's the more salient question.

Ixiaus 15y ago
As an engineer building an SEO company, I can think of plenty of reasons NOT to love SEO. Every coin has two sides (which is, effectively, what I said in the other comment) :)
- BharatiAhuja 15y ago
  If SEO loses its importance and existence then the search engines will lose their true meaning for ranking websites keeping the quality web parameters in mind as they will become a platform for just displaying Ads. Only those search engines will survive in the long run which can rank quality searches and help people find what they are looking for on the search engines. Else search engines will be the domain of those corporates who can spend more for visibility. SEO helps in making the web a better place and focus on quality rather than make it a money making machine only for some. As the SEO techniques offer a global platform and equal platform for SMEs who have limited budgets and is one of the best web presence stategies for SMEs. As search engines do not rank websites on organic search on the basis of their fame or strong balance sheets but on the basis of the quality aspects of the websites. But as earlier said every coin has got 2 sides there are some people who misuse this but that does not reduce the value of SEO in any way.

Ixiaus 15y ago

As an engineer building an SEO company, I can think of plenty of reasons NOT to love SEO. Every coin has two sides (which is, effectively, what I said in the other comment) :)

BharatiAhuja 15y ago
If SEO loses its importance and existence then the search engines will lose their true meaning for ranking websites keeping the quality web parameters in mind as they will become a platform for just displaying Ads. Only those search engines will survive in the long run which can rank quality searches and help people find what they are looking for on the search engines. Else search engines will be the domain of those corporates who can spend more for visibility. SEO helps in making the web a better place and focus on quality rather than make it a money making machine only for some. As the SEO techniques offer a global platform and equal platform for SMEs who have limited budgets and is one of the best web presence stategies for SMEs. As search engines do not rank websites on organic search on the basis of their fame or strong balance sheets but on the basis of the quality aspects of the websites. But as earlier said every coin has got 2 sides there are some people who misuse this but that does not reduce the value of SEO in any way.