Why is that a win? I just don't see it. It sounds great for geeks like us, but this is the same fragmentation we find in the PC market, where brand x thing does

Why is that a win? I just don't see it. It sounds great for geeks like us, but this is the same fragmentation we find in the PC market, where brand x thing doesn't work with brand y thing. I bought a Samsung phone last year, and 4 months later they decided I'd get no more firmware. My friends can all run Google Music on their phones. I have to wait because I chose "the wrong phone." Apple's one device works well for non techies... in fact out of the non-geeks I know, it's about split between Android and iOS devices - the folks with iOS say they have an iPhone. The others say they have a Samsung or an EVO. I think the "one device" works pretty well.