All of the other ones in similar style (like "upload" and "download" on that page) have obvious problems with localisation where translated words might not be b

All of the other ones in similar style (like "upload" and "download" on that page) have obvious problems with localisation where translated words might not be based on up/down. I think the ultimate value is in them staying the same: iow, they are learned. I like the style of this one, and as "save" it's generally ok ("save as" is even great once you know save, though not sure about languages not using ellipsis).