I like that I can take a movie (after receiving it in the mail and watching it) to the store to immediately pick out a new one with my wife or my kids. It's ins

I like that I can take a movie (after receiving it in the mail and watching it) to the store to immediately pick out a new one with my wife or my kids. It's instant gratification, and I don't have to wait for my best selection (usually). Also, I get a free coupon every month for an additional in-store game or movie. My kids love this for games. Lastly, you can now add games to your queue online, so it's like Gamefly + Movies.