An article was published today on this very topic: http://www.theage.com.au/technology/technology-news/to-catch-a-roving-surfer-the-prettiest-always-win-2011071

An article was published today on this very topic: http://www.theage.com.au/technology/technology-news/to-catch-a-roving-surfer-the-prettiest-always-win-20110712-1hc7v.html http://www.theage.com.au/technology/technology-news/to-catch... which refers to a report done by Melb Uni. Not sure how they came up with the data though. Personally however, I put a huge amount of stock in a site's design (Reddit excluded).