I think you are confusing branding and advertising. Easy to do these days! A male baboon advertises his massive pink err ... please do a Google image search f

I think you are confusing branding and advertising. Easy to do these days! A male baboon advertises his massive pink err ... please do a Google image search for: "baboon arse". Anyway - that's advertising: making a deliberate show of something, for a reason. Eg "here's my bum, which is bigger and redder than my rivals - come on down ladies!" Another example might be: "here are some teapots and they are cheaper than the store down the road" Nike is an example of a brand. Branding is a peculiarly human construct. There are loose parallels with red bums but branding has additional baggage. Baboons won't tell people with huge lips to lawyer up but anything that looks like a slug had better watch out for Nike's lawyers. Fashion is an unholy mix of branding AND advertising. Imagine a slug with a red arse ...