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Most shoes are sold in a single width. A study showed that at a given shoe length, offering single width means only 40% of people with that length can wear the
by icedistilled 5y ago
Most shoes are sold in a single width. A study showed that at a given shoe length, offering single width means only 40% of people with that length can wear the shoe. This didn't even check how adding foot volume in the mix would decrease the number. Very few shoe companies offer a meaningful selection of shoes in multiple widths. And even when they do, they often aren't much different.
It's nuts that something as simple as shoes is so ignored and so simple to do right if only people were aware they were wearing badly fitting shoes.
People simply don't know, and even if they did, they couldn't act because they have so few options. Companies don't need to care because people buy the badly fitting shoes regardless.
edit: citation: https://www.nature.com/articles/s41598-019-55432-z https://www.nature.com/articles/s41598-019-55432-z
- Scene_Cast2 5y agoI found that different manufacturers often have a different "default foot" profile. For example, Nike is consistently narrow. So that 40% number might be larger when you consider that people probably shop between brands for comfort as well. There are also some big brands that offer shoes in wide - e.g. New Balance & Cole Hann.