Polly.IM right now requires you to have a Twitter account and so most current users are already engaging with Twitter. From our surveys and discussions with our

Polly.IM right now requires you to have a Twitter account and so most current users are already engaging with Twitter. From our surveys and discussions with our trial users, they all nonetheless feel like they could use some help in categorizing tweets and helping with very routine stuff like distributing a promotion to new followers. At the end of the day, many local businesses have 1 person running their twitter account and that person generally is the owner who doubles as marketing if not everything else. Compare that situation to American Airlines which can hire 10 or 20 social media managers and you realize quickly why these folks could use some help organizing responses and conversations with customers.