If there was a significant retail sell-off right around now that caused the share price to plummet, it would directly affect their business transformation plans

If there was a significant retail sell-off right around now that caused the share price to plummet, it would directly affect their business transformation plans. They are currently completing an at-the-market offering for 5,000,000 shares, as a means to raise capital to fund their new digital strategy. We don’t know how long this will continue to go on for. You may or may not be aware of this, but their new chairman is on a major recruitment drive and is taking on many new technology-focussed executives (lots of former Amazon execs, a total change in perspective for a brick-and-mortar retailer that was nearly bankrupt last year). This has all been disclosed in their recent filings — and so as I understand it, at the present moment their share price is directly linked to the performance of their business. Ultimately, though — I’m just speculating. This is far from the only indication they’ve given that retail investors needn’t worry. Just some food for thought. I wouldn’t normally give much weight to this if it weren’t also for everything else they’ve got going on at the moment. Time will tell!