Yes it did. It increased 4x for a large portion of their users (including me). My 12 bucks a month for 1 blu-ray and unlimited streaming is now 8 + 10. So if

Yes it did. It increased 4x for a large portion of their users (including me). My 12 bucks a month for 1 blu-ray and unlimited streaming is now 8 + 10. So if the cost of one blu-ray a month is 9.99, I was getting streaming for 2 bucks. Now it costs me 8. You could look at it the other way and say that I was getting 1 blu-ray a month for 4 bucks and now it's costing me 10. But since Netflix historically has been about the DVDs, with the streaming as an addon (historically = before 2010) I think my first price comparison makes more sense.