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Current traction and paying customers may not be enough to satisfy their growth/evolution goals. The cash could be used for a lot of thing. One guess is that th
by ssharp 15y ago
Current traction and paying customers may not be enough to satisfy their growth/evolution goals. The cash could be used for a lot of thing. One guess is that they may be trying to ramp up the attack the enterprise storage/backup market and need a war chest to have any major impact.
Also, plenty of people who could really use a service like Dropbox have not heard of it. Even with their current product offerings, there is an ocean of customers who haven't been reached yet.
- dgreensp 15y agoExactly. Given that Dropbox is still on a growth curve and it's time to raise more money, you can bet that Drew is being very shrewd in maximizing his valuation and keeping from needing to raise another round any time soon.
- keenans 15y agoThey still need to work on their pricing. They have an opportunity to convert quite a few of their non-paying customers if they'd simply offer a plan between 2GB and 50GB. https://www.dropbox.com/votebox/90/better-more-affordable-storage-prices https://www.dropbox.com/votebox/90/better-more-affordable-st...
- seabee 15y agoDon't forget, they also have an opportunity to downgrade quite a few of their paying customers from 50GB to e.g. 20GB.
- deleted 15y ago[deleted]
- dplakon 15y agoI imagine they could spend a little more on marketing.