Netflix is free to set their own prices, and I am free to change my subscription (cancel or drop to streaming/dvd only). However doubling the price of something

Netflix is free to set their own prices, and I am free to change my subscription (cancel or drop to streaming/dvd only). However doubling the price of something, and expecting no backlash is silly at best. In addition they cut the cost and hassle of legal entertainment. With this change they have now increased the cost of legal entertainment. I'm fine with them upping my costs, as their costs increase, but this seems beyond that.