> "But people don't have that many apps, storage is cheap and we have plenty of ram." Appliance maker: "Electricity is cheap and there's plenty of it, who care

> "But people don't have that many apps, storage is cheap and we have plenty of ram." Appliance maker: "Electricity is cheap and there's plenty of it, who cares if all the devices we sell costs the consumer on their electricity bill and causes power plants to pollute the atmosphere more." Car manufacturer: "Fossil fuel is cheap and there's plenty of it, who cares if all the cars we sell cost the customer extra at the pump and adds to air pollution." There was a reckoning for both of those fields and there will eventually be a reckoning for software development as well.