I've never done this and I am not sure what would happen, but I would probably avoid getting a .xxx using your business name for any purpose other than parking

I've never done this and I am not sure what would happen, but I would probably avoid getting a .xxx using your business name for any purpose other than parking on a different IP not owned by your business and avoiding someone else from registering it. One of the goals of .xxx was to allow the adult industries to make a clear distinction from non adult sites so people and browsers could avoid filters, adult content headers, etc... [1] AFAIK this never really took off. I don't know how search engines will factor in your business having a .xxx domain or if they will even do any correlation. At very least you should ask your marketing department to inquire within their circles about this. My concern would be the potential correlation to an indicator that your business has adult content, thus potentially excluding it from non age verified searches. This may not even be an issue, but if it were getting this fixed may be difficult. Reaching real people at the popular search engines can be time consuming. [1] - https://en.wikipedia.org/wiki/.xxx https://en.wikipedia.org/wiki/.xxx