In many cases, you'd be making a big mistake not offering Paypal as a payment option in your checkout flow because it increases conversion rate in many industri

In many cases, you'd be making a big mistake not offering Paypal as a payment option in your checkout flow because it increases conversion rate in many industries. For my business, we split tested only offering credit card checkout versus a credit card AND paypal option. The latter converted ~8% better over a statistically significant sample size. For most businesses, this lift in conversion rate is a huge deal and largely covers the incremental transaction fees.