As someone who grew up in print shops (my uncle owned one, then my parents started one a few years later), it amazes me how little attention people pay to this

As someone who grew up in print shops (my uncle owned one, then my parents started one a few years later), it amazes me how little attention people pay to this sort of thing. The weight of the paper, the colour, the hue, the lettering (raised? embossed?), typeface, font size and weight, balance, white space, everything. There's a huge psychological impact to be had, and most people don't pay enough attention to realize that they're missing out; pay 20% more and get a business card or resume that triggers just the right response, and people pay more attention to what you've put on the paper.