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A company creates the brand: without company values, brand (public perception) is nothing. Do you think upper management won’t have a say in all its brand cons
by mgh2 5y ago
A company creates the brand: without company values, brand (public perception) is nothing.
Do you think upper management won’t have a say in all its brand constituents? Disney can brew an entire generation of children values with its animation movies, then upsell them when they become adults- in fact that is Disney+’s strategy.
https://insidethemagic.net/2020/11/disney-plus-star-mature-content-rwb1/ https://insidethemagic.net/2020/11/disney-plus-star-mature-c...
- danielmarkbruce 5y agoYour points may be valid. I was making a different point - there is a legal entity at the top which is really just a holding company akin to Berkshire Hathaway. Inside that entity there are a number of completely different businesses. Disney (the thing humans think of when you say Disney) is one of them. ESPN is another. ABC is another. You can see an overview here: https://en.wikipedia.org/wiki/The_Walt_Disney_Company https://en.wikipedia.org/wiki/The_Walt_Disney_Company Some of them broadly work together strategically. Some do not.