It's not like they haven't tried it - Windows RT and Windows 10S have largely flopped. You could say this is because of the other changes trying to put the MS s

It's not like they haven't tried it - Windows RT and Windows 10S have largely flopped. You could say this is because of the other changes trying to put the MS store as a required middle man, but both boil down to users rejecting Windows when it doesn't run all their existing software