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Germany had a massive ad campaign for months without much success. The issue remains that people are lazy. That’s part of why microsoft bundling IE was banned,
by kuschku 5y ago
Germany had a massive ad campaign for months without much success. The issue remains that people are lazy. That’s part of why microsoft bundling IE was banned, because 90%+ of users won’t go out of their way to install something.
- ganzuul 5y agoI can't find those ads, but most likely the ads were uninformative so people did not find them to be instructive. Suggestion without reference to fact is the norm with those campaigns.
- kuschku 5y agoThese ads were on every single billboard, bus station, etc in the country https://www.dfb.de/fileadmin/_processed_/202007/csm_224709-DFB_Corona-App-Plakat_14072020_004_492839712f.jpg https://www.dfb.de/fileadmin/_processed_/202007/csm_224709-D... And the TV ad was shown as preroll ad for youtube videos for months, and on TV during every ad break on every channel: https://www.youtube.com/watch?v=Z4fCbuZqo6M https://www.youtube.com/watch?v=Z4fCbuZqo6M Just the ad budget for this app dwarfed the budgets of some hollywood blockbusters, and yet it still didn’t reach more than 10% of the population