I suspect it isn't just Big Content. I suspect they are sending more DVDs than they expected, and they have to keep up with costs. This ends up not affecting

I suspect it isn't just Big Content. I suspect they are sending more DVDs than they expected, and they have to keep up with costs. This ends up not affecting me at all, though. The hassle of waiting for the DVD, and then shipping it back, meant that I only ever watch the streaming stuff. (I obviously wasn't a fan of movie rental stores.) And I'm already paying $7.99.