Surely a boring business is only good, if the actual area is of interest to you. A boring business will surely not keep you working as late or as hard, a boring

Surely a boring business is only good, if the actual area is of interest to you. A boring business will surely not keep you working as late or as hard, a boring business will not stay in your thoughts all day, or jump into your mind when you should really be enjoying a night off? A boring area, where your project is a more innovative solution and you are excited about the area in which you can carve out in this area I would consider a good business but one in which the sole reason for pursuing is that its a good business prospect makes no sense to me. I'm not saying you won't make money, but I want to do that while pursuing something which I then want to be able to explain to someone with wonder and obvious excitement. Also regarding the iPhone mention in the article, I could be wrong but as far as I know, the opening demonstration of the iPhone was met with a frosty representation.