Brave Ads/Rewards is definitely OFF by default in Brave (I just double-checked, https://imgur.com/UIASmf4 https://imgur.com/UIASmf4). You're invited to enable i

Brave Ads/Rewards is definitely OFF by default in Brave (I just double-checked, https://imgur.com/UIASmf4 https://imgur.com/UIASmf4). You're invited to enable it during the Welcome screen, but it's off by default. If you install Brave today (make sure you don't have an old profile sitting around in %localappdata%/BraveSoftware/ already) and observe otherwise, that's a bug (please let us know). I think you're misunderstanding how Brave's anonymity works. We don't rely on something like k-anonymity where we hide users behind some common cohort ID. Suffice it to say, we're not big fans of FLoC: https://brave.com/why-brave-disables-floc/ https://brave.com/why-brave-disables-floc/. Brave's anonymity is based on the inversion of the flow of data. Rather than collecting information about users, Brave transmits data from advertisers to the user's device for local scrutiny. Google is in no way moving towards the Brave model; it they are far too dependent on user data, IMHO. Brave, on the other hand, was born with a Can't be Evil mindset; every step of the way we have built the application and service to preclude abuse and overreach.