This is completely true, I work in med devices/pharma and there are relatively small companies that generate more revenue that the entire music/video game indus

This is completely true, I work in med devices/pharma and there are relatively small companies that generate more revenue that the entire music/video game industries. Pharma companies will lose $50B in revenue this year due to expiring patents. To put that in perspective imagine if every game and music company in the world went out of business simultaneously. Then double it. That is the scale of revenue loss in pharma and the industry will still be worth $720B. It is a "boring" industry from a software perspective, but its magnitude is amazing. Also, "Boring" is as much a perspective as a category. MailChimp has built a massive business in email marketing and are one of the cheekiest companies around. AirBNB helps people book hotel rooms. 37 Signals makes a close cousin of meeting software. At least that's what their SW does. I'm sure if you asked the owners of those co's they'd say they help organizations communicate with their members, people form real social networks, and entrepreneurs build their businesses. There is a Disney saying "Magic doesn't make it work, the way we work makes it Magic" Having the right perspective can add 80 IQ points!