Perhaps, but I've sat in design meetings for a very similar concept: the original product was something similar to "My Pass" and there was well over an hour of

Perhaps, but I've sat in design meetings for a very similar concept: the original product was something similar to "My Pass" and there was well over an hour of a dozen people discussing the psychological effects changing it to something closer to "[Brand] Pass" - the biggest one being that exact transition of ownership. The overwhelming majority agreed that removing the sense of individual ownership implied by "My" would both encourage sharing (in this case it was reasonable to do this as an "upgrade") and to encourage brand loyalty. I suggested "My [Brand] Pass" but was roundly shot down as "that just complicated things". Surveys were performed (NB: I do not know what these surveys contained or how they were handled) and eventually it was decided to call it something like "Family Pass". Point being that name changes can come from such over thinking.