Exactly! While most click bait has interesting titles, not all interesting titles are clickbait. So many people seem to want headlines to be merely an 80 charac

Exactly! While most click bait has interesting titles, not all interesting titles are clickbait. So many people seem to want headlines to be merely an 80 character summary of the article. That’s fine on articles of news - “so and so has died”, “Country declares war on Country Y”. Or in tutorials. But in pieces of writing we are reading mostly for leisure there’s no reason for it to have such a matter-of-fact title. For me clickbait is hyper-sensationalised, usually misleading, and typically the article doesn’t deliver what the title says it will. None of those three attributes are true of this title or article.