Product people are always preaching this. Every interaction should be judged based on the return of that investment (the investment being the interaction). If t

Product people are always preaching this. Every interaction should be judged based on the return of that investment (the investment being the interaction). If the product improves and can deliver that much better of an experience (matching and exceeding user expectations), then that interaction is worth it. Each interaction should be prioritized according to this ROI and then chosen based on achieving product-market fit (PMF).