3 ms·
This has nothing to do with trademark. Trademarks must be registered and are specific to industry, and are only relevant in cases where there can be confusion.
by jjk166 5y ago
This has nothing to do with trademark. Trademarks must be registered and are specific to industry, and are only relevant in cases where there can be confusion. Made up words (google, hulu) can be trademarked, but common words and names can not (apple, ford). If disney can't trademark the name Mickey, they obviously aren't going to be able to trademark Loki.
Far more likely, this is referring to a copyright violation as the shirt in question can be considered a derivative work. A quick google search of "low key loki" shows dozens of different works depicting the marvel character wearing that shirt.
- dragonwriter 5y ago> Trademarks must be registered Untrue, which is why, e.g., both ® and ™ symbols exist to designate trademarks. > they obviously aren't going to be able to trademark Loki. Apparently, the USPTO disagrees with you. https://www.gerbenlaw.com/trademarks/entertainment/marvel/#86600437 https://www.gerbenlaw.com/trademarks/entertainment/marvel/#8...
- jjk166 5y agoNote how those trademarks are for "Marvel Loki" instead of just "Loki" and give a long list of specific goods and services which they apply to. The only one for just Loki applies exclusively to "printed periodicals in the field of comic book stories and artwork."
- dragonwriter 5y ago> Note how those trademarks are for "Marvel Loki" instead of just "Loki" No, there's several Loki-related trademarks (both logos and word marks) on the page, but the link is actually specifically to a word mark for “Loki” by itself.