Here is one of the first trademarks related to Loki. It was registered by Marvel in 2014 for "LOKI AGENT OF ASGARD", the name of a comic book. https://tmsearch

Here is one of the first trademarks related to Loki. It was registered by Marvel in 2014 for "LOKI AGENT OF ASGARD", the name of a comic book. https://tmsearch.uspto.gov/bin/showfield?f=doc&state=4801:tv03tt.2.36 https://tmsearch.uspto.gov/bin/showfield?f=doc&state=4801:tv... As others have noted it seems to be a slippery slope, where Disney eventually can block most uses of Loki, though i hope the courts will stop that. I wonder what would happen to this danish cartoon named Valhalla from 1986 if it had been created in 2021. https://www.imdb.com/title/tt0094238/ https://www.imdb.com/title/tt0094238/